Learn 6 steps to create the perfect lighting for your video content and give your audience the quality content they deserve. Lighting is a critical aspect of filming a video post as it affects the overall quality and mood of the footage. Proper lighting can enhance the visual appeal of a video, while poor lighting …
If you’re planning to go live on camera, there are a few important steps to consider beforehand to ensure a smooth and successful experience. You might be asking yourself, what are the main things I need to check before hosting a live event? In this article, we provide you with some suggestions to make your live …
How to film a live shopping event: Guide for beginners Read More »
When you are hosting a live shopping with Onlive, you can stream it on all social media platforms at the same time. This allows you to bring traffic from all social media channels to your website. Many times, on social media users are scrolling through friends’ feeds as well as influencers and brands they like …
Shoppable videos are interactive videos to showcase your products. Last year, 82% of the content consumed on the internet was on video. Consumers don’t want to spend their time reading product descriptions anymore; they want someone to explain it from human to human. Shoppable videos allow your customers to shop without leaving the video, send …
How to connect with Gen Z customers and bring them what they are looking for? Knowing how to engage with Gen Z individuals is something many long-established companies still struggle with. Their expectations differ somewhat from Millennials’, and are even further remote from what previous generations sought. Thankfully, it’s nothing insurmountable, so long as you …
Gen Z Customer Service: 6 Tips to Successful Engagement Read More »
Whether you’re looking to host a live shopping event, a live Q&A, or to offer any other type of live video content, you need to use the right kind of live stream camera. As the choice in video streaming cameras is rather wide, it’s easy to get confused as to which type of device will …
Live Stream Camera VS. Your Phone: Improve Your Game Read More »
Streaming doesn’t require much in and of itself. In theory, you could just grab your phone and connect to your favorite social media app to start live streaming to your followers. With that said, it’s not the same thing to run a decent stream as it is to engage with your audience by offering high-quality, …
7 Streaming Accessories that You Should Know About Read More »
From little-edited, sit-down videos all the way to immersive, interactive content, complete with clickable links, or even movies, the video production process remains essentially the same. It does involve some thought, tools, and know-how, but even the most basic understanding of it will give you a solid foundation on which to start building your own …
Consumers are becoming increasingly demanding in terms of the customer experience they expect brands to deliver. The competition is fierce across every industry and, while the web and social media provide various opportunities for businesses, it pays to stay on top of trends and to know how to use them to your advantage. Shoppable videos …
Interactive Video Shopping: A True Game Changer for Online Retail Read More »
The rise of Internet-based technology has created a world where consumers expect more from brands, who need to keep up with new trends in customer service if they want to stand out. Fortunately, professionals have an ever-growing number of solutions at their disposal to ensure their customers’ satisfaction and to bring them experiences that contribute …
New Trends in Customer Service: Technology at the Heart of Customer Care Read More »
Live shopping has hit the ground running in the e-commerce world, becoming the go-to choice for countless brands to engage their customers and promote their business’s growth. But what is live shopping? And what could it mean for your brand? Our quick guide covers all you need to know about this modern way to reach …
If the global pandemic revealed anything, it is that distance is no longer an issue when it comes to organizing a successful event. In fact, companies have found hosting a virtual event to be a universal, cost-effective way to engage with their audiences that continues to be relevant in the post-COVID-19 world. With the right …
