E-commerce professionals operate within a highly competitive environment. Across every sector, businesses with an online presence need to stay abreast of the latest trends in customer service if they want to stand out. Personal shopping is one such approach. By focusing on influencing the consumer purchase decision process, this method promises an increase in conversion …

What Is a Personal Shopper and How Can It Boost Your Sales? Read More »

Products are the lifeblood of a brand. But choosing the right host for your live shopping stream lays the foundation for successfully engaging your audience. It might seem easy at first. Just pick someone charismatic and put them in front of a camera, right? Well, not quite. Choosing the right host can involve several factors, …

Choosing the Right Host for Your Live Shopping Stream Read More »

Content marketing is imperative to any successful digital marketing strategy or sales funnel. A key subset of content marketing is, of course, video… Video has been around for ages, employed traditionally in outlets like television commercials to promote products and encourage indirect sales. Today, however, video is much more than that, seen all around us …

What is a Shoppable Video and How it Works Read More »

While it’s an incredible accomplishment to convert a potential customer to a paying customer, the job of an e-commerce business doesn’t stop there. In fact, it’s only just begun… In other words, the goal isn’t only to increase one-time conversions, it’s to turn those one-time conversions into lifetime ambassadors of your brand or business, ultimately …

Differences Between Upselling and Cross Selling Read More »

With e-commerce revenue increasing year-over-year globally, it’s no secret that the future is, in fact, in e-commerce. Heck, it might just be the present… With that said, while having a great idea is a start, much more is required to succeed in the e-commerce arena. Some of the most basic include defining your audience, devising …

Types of E-Commerce Business Models Read More »

Like many online businesses in today’s competitive and arguably saturated digital ecosystem, you’ve likely been struggling with building your online presence and driving traffic to your website. While building your online presence encompasses several avenues including email, mobile, and social media, it all reverts back to your website. In other words, your website can be …

Tips on How to Get More Traffic to My Website Read More »

Consider the topic of abandoned shopping carts the equivalent of customers visiting a retail store only to walk out empty-handed. While it’s bound to happen to some degree no matter the business, if rates become too high, it’s likely an indicator that something’s wrong on the business front. While determining a normal rate of abandoned …

Abandoned Shopping Carts: How Can They Be Reduced? Read More »

As an E-commerce business trying to succeed in today’s competitive online arena, there are several considerations to be made aware of… First, it’s important to realize that due to the saturation in nearly every market imaginable, it’s already incredibly challenging to get and remain relevant. This is where drive and determination play a major role. …

The Ultimate List of Best Online Items to Sell Read More »

While limiting email marketing mistakes is important, identifying and implementing email marketing best practices will all but ensure success…The adage that “email is dead” is one that many subscribe to, however, it couldn’t be less true… Email isn’t only a leading distribution platform for businesses and brands but for leisure communication purposes as well. It …

6 Email Marketing Best Practices Read More »

While many have the naive opinion that email is dead, this limiting belief couldn’t be farther from the truth. With over 4 billion active email users and boasting the highest ROI of any other marketing tactic (a whopping 4200% average return on investment), email marketing is arguably the most effective of marketing automation tactics, and …

Guide to Email Marketing Automation Read More »

Improving conversion rates is simply the process of increasing the percentage of visitors who proceed to then purchase or take a desired action. While you may have previously confused conversion rates with direct sales, it can also hold several other means depending on the business or brand’s goals. With that said, whatever the goals and …

How to Increase E-Commerce Conversions Read More »

Not only are e-commerce businesses the way of the future but they’re the way of today, with the majority of business activity and communications now taking place online in some capacity. While there are many reasons to be interested in running an e-commerce store apart from the profits, there’s never been a more lucrative opportunity …

A Complete Guide on How to Start an E-Commerce Business Read More »